Its been a good while for me that I didn't really give it a thought of what, how and when you get the good or bad feeling or maybe a mixed feeling for something I may have bought.
Today, something made me think on the above Human emotions. Maybe too much of robotic clutter in my earlier life.
And now, its time to get real with the branding industry an getting an opportunity to see the colors and shades of this fraternity!
Lately, at an event, where big labels and their MEDIA AGENCIES met - Everyone is talking about BIG DATA, marketing analytics, BI (Business Intelligence) and what not.
Importantly, the interactions and conversations at the touch points have been quite INTERESTING and simulating.
And in the midst of that, one of the speaker talked about Consumer behavior and Anthropology.
According to Wikipedia - Anthropology /ænθrɵˈpɒlədʒi/ is the study of humans, past and present, that draws and builds upon knowledge from the social sciences and biological sciences, as well as the humanities and the natural sciences.
This is the meat that caught me off guard and made me get deeper.
We are living in such a fast paced environment that people have no time to even burp! Things have changed rapidly in the last ten years and that decade denotes the entry of technology in our lives. And everything is available (literally) at a click of a button.
It was insightful and delightful to see how the brands talk to the media agencies and how the media agencies react and respond to the brands.
All that each of them were talking and interested were exchange of data and huge efforts being put to gather and collate the data. Everybody talking on creating labels and then creating the demand and maybe that’s like creating an illusion.. Shout MARKETING!!!
Any service or product provider today has been exploiting SEO and SOCIAL MEDIA TOOLS only to promote themselves, but does that lead to conversions?
Conversions can be sales, loyal customers, cross sell, up sale, new customers..
I had some real doubts on:
Whether the brands and agencies are on the same page to understand and read the data?
Is this exactly the brands want?
Is this what the agencies can do?
Does more data and BIG DATA really help? To what extent is more important.
Have the brands been producing the product that the end consumer really aspire?
What does the consumer want?
What does the Brand want?
What do the agencies want?
At some point, I thought nobody is talking it REAL and only talking it BIG… Authencity!
So, where are our real customers?
What do you do to identify YOUR customers? How do you do that? Why do you do that? When do you do that? And Where do you do that?... are the questions to be answered.
So start thinking…!! I am thinking too…. and am sure its going to be INTERESTING.
